The magic began in 1975 when Dufflet Rosenberg began baking from her home for the Cow Café. In 1982 Dufflet opened her first pastry café on the trendy Queen Street West strip - today a Toronto institution and destination for the city's finest pastries and divine desserts. In 2002 Dufflet launched her second retail café on Yonge Street, followed in 2007 with a third location in the Beaches neighborhood on Queen Street East.
In addition to Dufflet’s retail shops, Dufflet Pastries supplies over 500 restaurants and cafes, specialty food shops, upscale supermarkets, hotels and caterers with more than 100 unique, entirely natural products – including the city’s most talked about wedding cakes – everything lovingly hand-crafted!
About Dufflet Pastries®
Encouraged by her instant success baking desserts for Toronto's legendary Cow Café, Dufflet Rosenberg established Dufflet Pastries in 1975. Today, Dufflet Pastries wholesale division proudly supplies over 500 restaurants, cafés, hotels, caterers, grocers and specialty gourmet shops throughout Canada and the US with an ever-changing selection of over 100 items from Dufflet's "Fresh Collection".
With creations that bridge European tradition with a modern approach, each Dufflet product, from wedding and celebration cakes, to pastries, pies and cookies, is hand-crafted from scratch, never made from a mix. Using only premium ingredients, with no hydrogenated fats or oils, no artificial flavours, colours or preservatives, the collection lives up to its promise of "Pure and Sweet".
From a start-up based out of her home kitchen, Dufflet quickly gained a reputation as Toronto's source for creative desserts. As restaurants and cafés rushed to place orders, Dufflet was winning rave reviews as "the Best Baker in Toronto" and has been affectionately crowned "The Queen of Cake" by the media.
Anticipating the trend, she opened a bakery in 1980 on Toronto's now-chic Queen Street West, which two years later evolved to include a retail café. By 1985, production was moved to a 5,000 square foot bakery at 41 Dovercourt Road, which then doubled in size after a major expansion in May 2001. To allow for growth in the product lines, Dufflet Pastries head office and production bakery relocated to a larger facility in Etobicoke in May 2009.
Dufflet's downtown café at 787 Queen Street West (west of Bathurst Street) is open seven days a week and offers an extensive selection of desserts, light lunches and specialty coffees for eat-in or take-out. Greeting cards, gourmet candy and chocolates round out the repertoire of this location. Dufflet Downtown is also host to Queen Specific, a curated window exhibition space displaying site specific art installations.
In June 2002, Dufflet launched a second retail location uptown at 2638 Yonge Street (south of Lawrence Avenue) designed by Kohn Shnier Architects. The opening of Dufflet Uptown coincided with the introduction of a new graphic identity for Dufflet Pastries created by Bruce Mau Design. This location is open six days a week and is closed on Mondays.
A third Dufflet Pastries retail outlet opened in June 2007. Located in the Beach neighborhood at 1917 Queen Street East (east of Woodbine). This 24-seat café was also designed by Kohn Shnier Architects who restored the building's vintage elements and complimented them with modern finishes. Dufflet Beach is open seven days a week and offers an intimate space for private parties.
With an eye towards growing the brand and increasing market share, Daniele Bertrand joined Dufflet Pastries in 2006 as partner and President of the Dufflet group of companies.
Next, Dufflet and Daniele added two distinctive lines to the brand family; Grab + Go, a line of frozen gourmet cakes and tarts (available in premium grocers across Canada) and Small Indulgences, a series of packaged confections, which includes Nutt-E, Tumbles and Morsels.
In 2011 the Chocolate Signatures banner was created to distribute the brands Dufflet Small Indulgences and David's Fine Belgian Chocolates under one banner. Chocolate Signatures celebrates a focus on quality ingredients, creative innovation, award winning products, and impactful package design, and are available in fine food stores and gift shops across North America and Asia.
In July 2012, Dufflet Pastries announced that its production bakery had been awarded the elite BRC GLOBAL STANDARD FOR FOOD SAFETY Version 6 certification in recognition of the facility achieving/passing the rigorous standards set by one of the world's leading food safety and quality certification programs.
New from Dufflet in 2013 is Dufflet Gluten-Free. Certified by the Gluten-Free Certification Program, this line of desserts launched with two flavours of Dufflet Cakelet® (Carrot Cake and Chocolate Cake) plus flow-wrapped cookies and brownies. Dufflet Gluten-Free is a finalist for the 2013 SIAL Innovation Award.
About Dufflet Rosenberg
An alumnus of École LeNotre north of Paris, Dufflet Rosenberg (CEO, Dufflet Group Inc) travels extensively seeking new ideas and inspirational concepts.
In 1989, she founded Great Cooks, a cooking school that showcases local and international celebrity chefs. Dufflet continues to be in demand for demonstrations in several of Toronto’s leading cooking schools, as well as on TV and the Web.
Dufflet's recipes have been included in many books, periodicals and on-line. She has been featured on American Food Channel’s ‘Best Of’, whose host, Mark Silverstein remarked “Toronto’s ‘Queen of Cake’ proves size doesn’t matter because her pastries stand head and shoulders above the competition!”
Dufflet supports and sponsors a number of annual events including Toronto Taste (Second Harvest), Eat To The Beat (Willow Breast Cancer Support), and Bloor Street Entertains (CANFAR). In addition, Dufflet Pastries practices a philosophy of giving back to the community by donating baked goods or gift certificates to fundraisers, arts events, and charities in the Greater Toronto area.
An avid cyclist, Dufflet presents Tour de Dufflet annually to coincide with Toronto's Bike Month. For a nominal registration fee, participants can "Eat More Cake, Ride More Bike" by cycling to all 3 Dufflet cafés in one day for snacks and prizes. Fees collected from registrants are donated to cycling activists Cycle Toronto.
Dufflet has served on the Advisory Board to the Toronto Food Business Incubator since 2003. The TFBI supports new and early-stage businesses in the food and beverage industry.
About Daniele Bertrand
Daniele Bertrand is President and Partner of Dufflet Pastries group of companies. Daniele has a strong background in global business, finance and consumer and business to business marketing, which includes senior Sales and Marketing positions with Unilever Canada, Parmalat/Ault Foods and Kraft/General Foods, Bell Canada and AT&T.
She has served on boards in the business community including being the President and Founding member of the University of Toronto Marketing Club, Chair of Ottawa Inno-Centre and various fundraising activities.
Daniele has been the recipient of numerous honours including Top 40 under 40, Top Executive to Watch, Women of Influence and a volunteer service award from the Government of Ontario. She was on the Board of Saint Elizabeth Health Care as treasurer for 10 years.
Media and Interview requests
For media and interview requests, please contact:
Gina Below, Marketing Coordinator